All About Crumbl

Written by: Paige Leal

If you've ever opened social media and seen giant pink boxes filled with cookies the size of your hand, chances are you've heard of Crumbl Cookies. What started as a simple idea between two cousins has grown into one of the most popular dessert companies in the country.

Crumbl was founded in 2017 by cousins Jason McGowan and Sawyer Hemsley. Their goal was surprisingly simple: create the perfect chocolate chip cookie. They spent months testing recipes, asking friends and family for feedback, and making changes until they found the cookie they believed was just right. Once they had their winning recipe, they opened the very first Crumbl store in Logan, Utah.

Crumbl stood out from other bakeries. Instead of hiding the baking process behind closed doors, the founders designed their stores with open kitchens. Customers could watch employees mix dough, roll cookies, and bake them fresh throughout the day. This helped create a fun experience instead of just a quick stop for dessert.

However, the biggest reason for Crumbl's success is its unique rotating menu. Unlike most bakeries that sell the same treats every day, Crumbl changes many of its flavors every week. New flavors are released on Mondays, and customers only have a short time to try them before they disappear. Because of this, every week feels like a surprise. People constantly check social media to see which flavors are coming next and debate which ones are the best. Many taste tests are done with Crumbl.

The company has created hundreds of different cookie recipes over the years, ranging from classic desserts like cheesecake-inspired cookies to creative flavors based on candy bars, cereals, and seasonal treats. Their team is always experimenting with new ideas while also bringing back fan favorites.

Another thing that makes Crumbl memorable is its iconic pink box. The bright packaging has become almost as recognizable as the cookies themselves and helps the brand stand out online. They also have a fun unique name, like the word crumble with its own twist. 

Today, Crumbl has expanded far beyond its first small bakery. Even with hundreds of locations, the company continues to attract customers through creativity, variety, and the excitement of never knowing exactly what flavors will appear next. That weekly mystery is what keeps cookie lovers coming back for more.