The New York Times Games Have Taken the World by Storm

The New York Times Games Have Taken the World by Storm

Written by: Sitara Nair

Before, they used to just be traditional newspaper print puzzles that got delivered to your door in the mornings. Now, they’re a massive digital platform, recording over 8 billion plays each year and becoming part of routines worldwide. Over the past decade, The New York Times Games have expanded, with popular games including Wordle, Connections, The Crossword & The Mini, Spelling Bee, Strands, and more! Let’s take a look at how these games have taken over and what each of them is about!

In April of 2023, the Harvard Crimson published an article titled “A Cultural Phenomenon: The Intellectual Appeal of NYT Puzzle Games”, which went into the popularity and growth of these minigames. They explain how puzzle games have been a center of American culture for a long time, and the New York Times has become a massive leader. These puzzles challenge players to think critically, solve problems, and exercise their creativity, all while providing a fun break from mundane, everyday routines. Social media has also played a large role in their growth, allowing players to show their results, compare scores, connect with others, or discuss thoughts about the day’s puzzles. It’s become a real community of puzzle lovers worldwide.

Wordle

Wordle, arguably the most popular NYT game, was created in 2020 by Josh Wardle, a Welsh software engineer. He built the first prototype in 2013, and it was inspired by the color-coded word-guessing game, Mastermind. However, after little interest, he didn’t really do much with it until the COVID-19 Lockdown. In Brooklyn, Wardle decided to revive the concept so he and his partner could play together. In June 2021, the game was introduced to his family, and in October 2021, the game launched publicly as a free, ad-free web page with a one-a-day puzzle limit. In early 2022, the New York Times Company acquired Wordle, and it skyrocketed into the million-player game it is today.

Connections

Connections was created during an internal Game Jam event and officially launched on June 12th, 2023, before exiting beta in August. Unlike Wordle, The New York Times themselves started holding internal game jam events to pitch and prototype digital puzzle game ideas. Colleagues decided to pitch the category game and began developing it with Puzzle editor Wyna Liu. Liu had worked on crosswords at the paper since 2020 and had been selected to design and edit the daily boards. It then went on to become the second most played game on the NYT game platform, and passed multiple billion-play milestones!

The Crossword and The Mini

The New York Times Crossword has been around for 80 years, and the first modern crossword puzzle was published in 1913. However, the NYT initially refused to include crosswords in its newspaper because they thought it was a waste of time. That changed during WW2 when they published one in 1942, hoping it would give readers a fun escape from stressful news. The crossword made its way online and eventually became one of the most recognizable and favorite games in the world. The mini is a newer addition, however, as it launched on August 21st, 2014, and was created as a quicker and easier alternative to the crossword. Joel Fagliano designed it, and it features a 5x5 grid you can complete in just a few minutes!

Strands

Strands is one of the newer additions to the NYT Games, as it launched on March 4th, 2024. It’s inspired by a childhood word-search game that Juliette Seive (NYT Games research director) used to play. Instead of just finding random words, players search for words connected by a daily theme, including a special word called the “spangram” that stretches across the grid. The game quickly gained popularity and officially joined the NYT Games app in June 2024. Since then, it has become another favorite among daily puzzle lovers!

Overall, the NYT Games are a cultural phenomenon and a bright spot for thousands of people worldwide. This article only covered a few of the NYT games, but there are tons more games that everyone loves, like Vertex, Tiles, and Pips! What’s your favorite game?

References

Britannica. “Wordle.” Encyclopaedia Britannica. https://www.britannica.com/topic/Wordle.

The Harvard Crimson. “Crossword Puzzle: New York Times’ Intellectual, Cultural Appeal.” April 11, 2023. https://www.thecrimson.com/article/2023/4/11/crossword-puzzle-new-york-times-intellectual-cultural-appeal/.

The New York Times. “A Mini History of Our Mini Crossword.” March 26, 2019. https://www.nytimes.com/2019/03/26/reader-center/a-mini-history-of-our-mini-crossword.html.

The New York Times. “Strands: A New Word Search Game.” March 4, 2024. https://www.nytimes.com/2024/03/04/crosswords/strands-word-search-game.html.

The Word Finder. “The Story of NYT’s Connections Game.” https://www.thewordfinder.com/blog/the-story-of-nyts-connections-game/.